Real time marketing is different from scheduled campaigns or pre-planned publications on Instagram. Real-time marketing deals with followers based on real-time information. It is a strategy that responds quickly and in time to current events such as breaking news, customer actions, and trends.
Examples of Real-Time Marketing?
If you know social networks, you’re already doing real-time marketing without even realizing it. These are just a few examples of real-time marketing you can use.
Activated Emails: When someone follows you or communicates with your website, you can use marketing tools that activate an automatic response that is immediately sent to your inbox. It can be thanks, special offer or exclusive content. It helps to reward the person for following you and letting them know they are recognized.
Respond to publications: This may sound obvious, but it’s important to respond to your customers and followers, especially if they have a complaint. Responding to your followers is one of the most simple and rewarding real-time marketing strategies because it shows your audience that you are committed to what they say.
Coverage and Response to Breaking News: Allows you to be part of the conversation, including your thoughts on the latest news. This allows your content to be viewed by a wider audience and depending on how you respond, you may see a larger number of followers. You can say something meaningful to show people you know and think about current events. Or, like the famous Oreo Superbowl movie, you can create content that connects with current events and makes your followers laugh.
What are the pitfalls of real-time Marketing?
There are benefits to each strategy. Knowing how you will fail will ensure your marketing is effective and attractive. So, in light of this, here are some marketing pitfalls.
Be Flat with Your Audience: This is a very common error with real marketing. When you respond to current events, there is no place to plan. So when you publish something, it can go very well or it will fall on its face. Sometimes, just because you’re rushing a post. Sometimes, it does not resonate with your audience. Either way, if you’re going to use a real marketing strategy, you need to be prepared for some unreleased publications.
Too early, too late: Everything for time for real time marketing. You need to publish your content at the right time when many people are seeing it and hearing many ears. Posting too soon means your content is buried under everyone else, but posting too late means no one is watching. Learning when to publish comes with practice, however, you can’t always do it right.
It’s not as high quality as scheduled content: you can’t use real time marketing all the time. Otherwise, instead of creating something meaningful to say, you respond to what other people do. Pre-scheduled content is always higher quality than real-time marketing content, so you can’t rely on real-time marketing all the time.
What are the benefits of real-time Marketing?
Instant gratification: Followers are always looking for something they can relate to. And with the ever-changing nature of social networks, if you can create something relevant and relevant at the moment, then you have more potential to go viral. People want to share it with others, giving them the same instant gratification they receive. And all the while, you get followers and views, perhaps in the blink of an eye.
It forces you to study your followers: The only way you can effectively run real-time marketing is to learn what your followers like. Do you want to hear your thoughts on politics? Or do you want a movie critique? Deciding how to respond to current events depends on what your audience wants. As such, real-time marketing forces you to think about your audience; Be able to meet them and talk to them on their terms.