Email marketing tools have become paramount when it comes to reaching out to the target audience. It is a no-brainer to use email marketing tools for small businesses. These tools will streamline efforts and save both time and money. So, without further ado, let’s peruse into the top 10 best email marketing tools in 2020 that will do wonders for small businesses:

Hubspot Email Marketing

Hubspot Email Marketing software helps create, optimize, and personalize your marketing emails seamlessly. It comes with a feature-packed free of charge bundle, besides some premium paid plans.

The Hubspot will become instrumental in boosting clickthrough and email open rates by propelling engagement with emails tailored to each recipient.

Small businesses can reap the rewards by drafting email campaigns that appear professionally designed and using easy-to-use drag and drop editor. You will also have the leverage of adding calls to action and customizing your layout that will help you in streamlining your business by bringing your team, tools and data in one place.

Hubspot CRM is also up for grabs for free to create tailored touch-points for customers. This will help businesses to include personalized content in the emails.


Mailchimp will help you connect all the dots with state-of-the-art features such as A/B testing, contact segmenting, autoresponders, service and app integration, and predicted demographics, among others. Besides, its real-time analytics will be fruitful to keep an eye on your campaigns and will help you make smart decisions. You can send 12,000 emails and have up to 2,000 contacts. Does it sound compelling? If yes, then go for it.

Recommended: Five Effective Content Marketing Tips for Business Owner in 2020

Mailchimp is growing by leaps and bounds and is relentlessly looking to introduce new features in its free plan category. Mailchimp is one of the best email marketing tools for businesses who are in quest for an easy to use tool with advanced features.


Being launched as a feature of Amazon’s SES service, EmailOctopus has come a long way. With up to 10,000 emails and 2,500 contacts each month, this may be one of the best free email marketing tools.

Do you find creating HTML emails hard? EmailOctopus has been offering responsive, free, HTML email templates services. If you vie for email newsletters, this is the ideal marketing tool for you.


This is one of the trendiest free email marketing tools in the industry right now. Would you mind having up to 250 contacts and up to 1,000 emails per month for free? If you want to grab it with both hands, it can’t get better than CleverReach.

CleverReach will provide you with a seamless service as it will leverage you to import the template you have made through other marketing platforms and transform them into CleverReach templates. It will also help you send campaigns through server locations and secure data within the EU and Germany.

On hindsight, you may be disappointed on the heels of limited automation tools, registration forms and templates included in the free plan. Besides, you may not find A/B testing options on newsletters.


You can get 500 subscribers and send 3,000 emails per month with AWeber and boost your engagement. With email automation and drag-and-drop email builder, AWeber is worth a try.

With Google Analytics and Facebook pixel tracking and video landing pages, small businesses may witness growth opportunities subscribing to AWeber.


Leadpages will help you collect leads, connect with an audience, and close sales and has a 14-day free trial. You don’t need to get into the shoes of tech to reap the rewards from the email marketing service. This will help you create landing pages, and A/B split testing.

With mobile-responsive templates, you are only a few clicks away from boosting your engagement.


Zoho has grown by leaps and bounds and has become a top-notch free email marketing tools across the business vertical. You will have the leverage of sending 12,000 emails per month up to 2,000 subscribers.

Zoho has become an ideal service platform for small businesses as it provides A/B testing, templates and testing. Zoho campaign will help boost engagement rates and automate email workflows. What’s more, you will also be able to track and analyze campaigns.


Sender boasts of providing exceptional email deliverability and has a viable tool for sending instant announcements to all your esteemed subscribers. With its easy to understand drag & drop editor, you can add and edit newsletter content with no HTML knowledge. Doesn’t that sound interesting?

The company also claims to provide customers with sophisticated email analytics features that will enable them to use accurately assess and enhance email campaigns. What’s more, Sender has open and click tracking that will help you find who and when opened your emails, clicked on the links, that too in real-time! Sender’s free plan will allow you to send email campaigns to up to 2,500 subscribers for free.

Benchmark Email

If you are vying to streamline your growth, Benchmark Email may be the ideal choice. Benchmark Email’s drag and drop feature will assist in bringing your email vision to life, given that it can help you build beautiful emails. Benchmark Email is easy to implement and user-friendly. That said, it does not have an A/B testing or automation feature in its free plan.

Do you count on Google Analytics? If yes, look no further as Benchmark Email will enable you to have access to Google Analytics Tracking, Signup Forms for FREE. Benchmark Email will also offer live engagement reports and responsive templates.


With its free landing pages, MailerLite can be a marketing tool for budding companies. You can also experience mobile-friendly email newsletters with drag and drop editors. On the downside, you cannot remove the MailerLite logo or witness custom HTML editor with the free plan.

You can use A/B testing, email automation, and advanced segmentation with track results such as email campaign reports and surveys. You should give this tool a try if you want to send 12,000 emails per month and can have up to 1,000 contacts.

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2 Replies to “Top 10 Best Free Email Marketing Tools for Small Business in 2020”

  1. Great information! I enjoyed reading all of your ideas and you really provided me with more avenues to think about as well as reminded me of a few I had forgotten about. Thank you!

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